Kansas City Chiefs Become First NFL Team to Launch Hollywood Studio

Team aims for global reach with new scripted and unscripted content

Hold onto your hats, Chiefs Kingdom! The Kansas City Chiefs have just made NFL history, not on the gridiron, but in Tinseltown. They’re the first NFL team to roll out their very own production company, Foolish Club Studios. The goal? To take that famous Arrowhead energy and beam it to fans around the globe—no passport required. That same Arrowhead atmosphere will soon be back in focus on game day as the Chiefs prepare to face the Eagles at Arrowhead Stadium this Sunday

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Team executives are quick to point out that this isn’t their first rodeo. Remember "Holiday Touchdown: A Chiefs Love Story"? That film was just the opening act. With Foolish Club Studios, the Chiefs are ready to tackle a whole new playbook—creating scripted and unscripted content for everyone from die-hard football fans to curious kids, and even folks who just love a good story about sports culture. This creative expansion arrives at a time when the franchise itself is undergoing broader change, especially as the Chiefs continue weighing a potential move to Kansas amid stadium discussions

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First up on the roster is "The Kingdom," a six-episode docuseries that’s set to hit Disney+ and ESPN, following the Chiefs through their 2024 season. If you’ve ever wondered what goes on behind the scenes, this is your backstage pass. Another project shines a spotlight on a Kansas City soccer team made up of teen refugees—a real-life underdog story if there ever was one. And for families looking for a little holiday cheer, there’s "Merry Mischief," a Claymation short film featuring animated Chiefs players and narrated by none other than Donna Kelce. Yes, you read that right—Claymation Chiefs. It’s as delightful as it sounds.

The storytelling focus isn’t limited to Kansas City alone. Around the league, teams are leaning into culture and identity, something also reflected in Philadelphia as the Eagles celebrate renewed energy around DeJean, Blankenship, and coach Nick Sirianni

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The Chiefs aren’t stopping there. They’ve got their eyes on developing content that celebrates women’s football and sports programming for kids. The big idea? To showcase the one-of-a-kind culture and spirit that makes the Chiefs organization tick—on and off the field.

Steering this Hollywood huddle is Lara Krug, the team’s executive vice president and chief media and marketing officer. She’s leading the charge as the Chiefs trade playbooks for storyboards.

If you’re hungry for more details (and who wouldn’t be?), check out Variety’s coverage and related articles by Jennifer Maas. Hollywood, meet Chiefs Kingdom—the show is just getting started.