Five Moves the Cowboys Could Make to End Their Super Bowl Drought

Experts weigh in on the strategies Dallas should consider this offseason

It’s been three long decades—yes, thirty years!—since the Dallas Cowboys last hoisted the Lombardi Trophy. For fans, it’s starting to feel like the football gods have put a “No Cowboys Allowed” sign on the Super Bowl. But hope springs eternal in Big D, and experts have a few tricks up their sleeves that just might help Dallas break through this time around.

First up on the wish list: a bolder, brassier approach to free agency. Sure, the team’s salary cap is tighter than a pair of skinny jeans after Thanksgiving dinner, but with some creative contract restructuring, the Cowboys could free up as much as $100 million—at least, that’s what the number crunchers are saying. Owner Jerry Jones has never been shy about opening his wallet, especially when it comes to making the most of Dak Prescott’s prime. If there’s ever a time to go big, it’s now.

And let’s talk trades. Dallas is sitting pretty with two first-round picks, but they’re running on empty in the second and third rounds. Word on the street is that Jones is open for business, and some folks are whispering about targeting a veteran defensive end—think Maxx Crosby from the Raiders—to beef up the defense. It’s a high-stakes poker game, and Jones has never been afraid to push his chips to the center of the table. That aggressive mindset is already showing up in real time with the Cowboys trade for Logan Wilson, a move aimed at stabilizing the defense immediately.

With Christian Parker stepping in as defensive coordinator, there’s fresh buzz about finding and grooming a standout cornerback, maybe even with a first-round pick. But even bold trades can raise internal debates, as seen in the recent Logan Wilson playing time questions surrounding his early role in Dallas. In a league where passing attacks are deadlier than ever, shoring up the secondary isn’t just smart—it’s downright essential if Dallas wants to stop getting burned on Sundays.

On the offensive side, avoiding contract holdouts is as important as remembering your wedding anniversary—ignore it at your peril. CeeDee Lamb’s absence from training camp last season reportedly threw off his rhythm with Prescott, and nobody wants a repeat performance. There’s a little anxiety in the air that George Pickens—who might get the franchise tag—could follow suit and skip camp. Keeping all the key players in the huddle is the secret sauce for offensive chemistry.

And let’s not forget the ground game. Offensive coordinator Brian Schottenheimer knows that a strong running attack is the bread and butter of any contender. Even if Javonte Williams packs his bags in free agency, rookies Jaydon Blue and Phil Mafah are waiting in the wings, ready to make their mark. Cowboys fans know: you can’t win in January if you can’t run in December.

All these strategies are swirling around as possible ways to get Dallas back to the Super Bowl stage. Meanwhile, Dallas isn’t the only team reshaping its roster, as their former trade partners are pursuing a sweeping Bengals defensive rebuild offseason plan of their own. Will the Cowboys finally break the curse and bring home the hardware? Well, as every long-suffering fan knows, hope is the last thing to die in Texas. Stay tuned—this offseason could be one for the books.